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May 02, 2024
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Undergraduate/Graduate Catalog 2013-2014 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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COMM 470 - Organizational Communication: Events Planning(3 credits)
Prerequisite: COMM 226
In this class, students will analyze ways in which organizations communicate their image and message through events and promotions. Students will learn advanced organizational communication theory as it relates to events planning and will gain significant practice in planning, critiquing and analyzing events through case studies and attendance at actual events. Students will apply the theory to a practical, on-campus experience. The course will be taught using lecture, online assignments, class discussion and out-of-class project assignments.
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