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May 02, 2024
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Undergraduate/Graduate Catalog 2013-2014 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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COMM 450 - Persuasion(3 credits)
Prerequisite: COMM 222 and COMM 224
This course will examine persuasion as a tool for modifying the beliefs, attitudes and behaviors of others. Applications of persuasion to the fields of communication and mass communication including advertising, public relations, marketing, programming and station management, as well as the social and political dimensions of democracy.
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