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May 02, 2024
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Undergraduate/Graduate Catalog 2013-2014 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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COMM 368 - Entertainment/Public Relations(3 credits)
“Mass entertainment” in the commercial sector is a multibillion dollar industry with communication strategies that are increasingly global, powerful and lucrative. This course is designed to help the student develop an understanding of public relations in the contexts of entertainment, sports and tourism. By studying the strategies of existing campaigns and organizations, students will better understand how public relations decisions affect careers and culture.
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