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May 02, 2024
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Undergraduate/Graduate Catalog 2013-2014 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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COMM 337 - Strategic Communication Theory and Research(3 credits)
Prerequisite: COMM 226 and COMM 312
This course examines strategic communication theory and research. Students will explore some of the academic research literature that reflects and guides theory development in the field. Students will also gain insight into the quantitative and qualitative methods of applied, basic and evaluative research used in developing and managing strategic communication programs.
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