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May 09, 2025
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Undergraduate/Graduate Catalog 2016-2017 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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COMM 341 - Public Relations Case Studies(3 credits)
Prerequisite: COMM 226 with a minimum grade of “C”
This course addresses crucial dimensions of strategic planning and implementation of public relation programs and campaigns. Focus will be on managerial decision-making roles, strategies of communication selected, and the evaluation of the PR campaigns. Cases will be from business, government and the non-profit sector. Offered every other semester.
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