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May 19, 2024
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Undergraduate/Graduate Catalog 2013-2014 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
Communication Studies, Strategic Communication Concentration, BA
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The Strategic Communication concentration provides students with foundational knowledge of strategic communication theory and professional communication skills. In addition, students learn about the ethical responsibilities to create and implement systematic communication plans for corporate, non-profit and governmental organizations. Based on the rigorous education in communication theory and research, strategic writing, speaking, media literacy, visual communication and strategic communication planning, students are prepared to develop integrated communication careers in fields such as public relations, social-trend research and public affairs.
Grade Requirement
A grade of “C” or higher in all communications studies (COMM) course work contributing to the major is required of all students.
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Required courses (18 credits)
Choose one course from the following (3 credits)
Choose four courses from the following (12 credits)
Choose two courses from any communications studies (COMM) courses (6 credits)
Total minimum credits: 39
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