The Content Creation, Undergraduate Certificate equips students with the foundational knowledge to strategize the creation of short form content. Topics to be covered include creating content across platforms, establishing a brand and aesthetic, collaborating with brands, audience engagement and growing a loyal following. Through both studies and hands-on content creation, students may explore niche selection, content planning and the analytics of social media success. Upon completion of the certificate, students will have a deeper understanding of creating content for a company or organization.