Feb 27, 2024  
2023-2024 Undergraduate/Graduate Catalog 
    
2023-2024 Undergraduate/Graduate Catalog

Marketing Minor


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The marketing minor educates students for successful careers in a variety of areas. The program provides a general understanding of marketing, while allowing students to take concentrated courses that will best help them to achieve their goals. Topics include consumer behavior, retailing, advertising, sales, digital marketing, international marketing and marketing research. Marketing minors will also have the option to participate in the BSU chapter of the American Marketing Association.

Course Requirements


Electives (12 credits)


Complete four additional marketing courses from the following:

Total minimum credits: 18


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