Department: Communication Studies 

The Public Relations concentration provides students with foundational knowledge of public relations theory, research and professional communication skills. In addition, students learn about the ethical responsibilities to create and implement systematic communication plans for corporate, non-profit and governmental organizations. Based on the rigorous education in communication theory and research, strategic writing, speaking, media literacy, visual communication and public relations planning, students are prepared to develop integrated communication careers in fields such as public relations, social-trend research and public affairs.