Mar 24, 2019  
Undergraduate/Graduate Catalog 2017-2018 
Undergraduate/Graduate Catalog 2017-2018 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

Communication Studies, Strategic Communication Concentration, BA

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Department: Communication Studies  

The Strategic Communication concentration provides students with foundational knowledge of strategic communication theory and professional communication skills. In addition, students learn about the ethical responsibilities to create and implement systematic communication plans for corporate, non-profit and governmental organizations. Based on the rigorous education in communication theory and research, strategic writing and speaking, media literacy, visual communication and strategic communication planning, students are prepared to develop integrated communication careers in fields such as public relations, social-trend research and public affairs.

Grade Requirement

A minimum grade of “C” in all communications studies (COMM) course work contributing to the major is required of all students.

Course Requirements

Core Curriculum Requirements

A minimum of 120 earned credit hours is required for graduation. These earned hours include the Core Curriculum Requirements as specified in the Undergraduate Academic Programs  section of this catalog and at the Core Curriculum website, For additional graduation requirements, see the Undergraduate Academic Policies and Procedures  section of this catalog.

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