Oct 02, 2023  
Undergraduate/Graduate Catalog 2015-2016 
Undergraduate/Graduate Catalog 2015-2016 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

COMM 373 - Strategic Visual Communication

(3 credits)
Prerequisite: COMM 226
Beginning Fall 2016, a minimum grade of “C” will be required for all prerequisite COMM courses.

Students will gain insight into how visual components contribute to effective strategic communication by investigating the roles visuals play in reaching audiences and building corporate identity. Through course readings, case studies, and assignments, students will learn about the communication functions served by visual components like images, color choices, and graphic design. Offered either semester.