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Apr 23, 2024
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Undergraduate/Graduate Catalog 2015-2016 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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MGMT 555 - Marketing Management(1.5 credits)
Prerequisite: MGMT 507
Students will learn about the universal applications of marketing concepts to consumer, business and government markets, profit and nonprofit organizations, domestic, foreign and international companies, and both large and small firms. Topics include analysis of market opportunities, segmentation and planning, product mix and development strategies, pricing, distribution and sales. This course has a managerial orientation and uses an analytical approach.
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