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Jul 07, 2025
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Undergraduate/Graduate Catalog 2015-2016 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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MGMT 494 - Marketing Management and Strategy(3 credits)
Prerequisite: 15 credits of upper-level marketing courses selected from: MGMT 201, MGMT 407, MGMT 410, MGMT 415, MGMT 420, MGMT 424, MGMT 430, MGMT 440, MGMT 454
The principles of formulating a marketing program are taught in this course. The course also demonstrates how and why marketing programs are affected by the marketing forces that bear down on the firm while remaining consistent with the needs of the target market segment. Offered spring semester.
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