Oct 02, 2023  
Undergraduate/Graduate Catalog 2015-2016 
Undergraduate/Graduate Catalog 2015-2016 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

MGMT 440 - Business to Business Marketing

(3 credits)
Prerequisite: MGMT 200
This course provides a study of contemporary market strategy techniques in business organizations. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior.