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Dec 21, 2024
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Undergraduate/Graduate Catalog 2015-2016 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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MGMT 424 - Advertising(3 credits)
Prerequisite: MGMT 130 and MGMT 200
A comprehensive survey of advertising and its applications in business and society. Among the topics considered are a historical survey of advertising, regulation of advertising, buyer behavior, advertising agencies, advertising media, copy and campaign management. Offered fall semester.
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