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Apr 18, 2024
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Undergraduate/Graduate Catalog 2015-2016 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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COMM 392 - Public Relations Campaigns(3 credits)
Prerequisite: COMM 312; and COMM 337 or COMM 341
Beginning Fall 2016, a minimum grade of “C” will be required for all prerequisite COMM courses.
This advanced course incorporates progressive public relations theory with practice. Students research, develop and implement a strategic “real-life” campaign for a community-based client, serving as consultants, and by developing portfolio-worthy deliverables that bring value to the client’s communication plan. The service-learning course includes guidance to learn necessary content and skills in such topics as fundraising, creative messaging and efficient integrated communication strategies.
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