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Apr 24, 2024
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Undergraduate/Graduate Catalog 2015-2016 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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COMM 341 - Public Relations Case Studies(3 credits)
Prerequisite: COMM 226
Beginning Fall 2016, a minimum grade of “C” will be required for all prerequisite COMM courses.
This course addresses crucial dimensions of strategic planning and implementation of public relation programs and campaigns. Focus will be on managerial decision-making roles, strategies of communication selected, and the evaluation of the PR campaigns. Cases will be from business, government and the non-profit sector. Offered every other semester.
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