Mar 29, 2024  
Undergraduate/Graduate Catalog 2015-2016 
    
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COMM 337 - Strategic Communication Theory and Research

(3 credits)
Prerequisite: COMM 224 and COMM 226
Beginning Fall 2016, a minimum grade of “C” will be required for all prerequisite COMM courses.

This course examines strategic communication theory and research. Students will explore some of the academic research literature that reflects and guides theory development in the field. Students will also gain insight into the quantitative and qualitative methods of applied, basic and evaluative research used in developing and managing strategic communication programs.