May 25, 2024  
Undergraduate/Graduate Catalog 2015-2016 
Undergraduate/Graduate Catalog 2015-2016 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

AVSC 407 - Aviation Marketing Management

(3 credits)
Prerequisite: AVSC 111 and AVSC 305
Selling and pricing business aviation services and creative marketing strategy are studied in an analytical approach to advertising, sales force administration, promotion, distribution, retailing, logistics, wholesaling, product planning, price policies, market research and consumer behavior. Offered spring semester.