| |
Apr 18, 2024
|
|
|
|
|
Undergraduate/Graduate Catalog 2014-2015 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
|
MGMT 527 - Product Development Processes(3 credits)
Prerequisite: MGMT 507 and MGMT 509; or waiver upon acceptance
This course examines the entire life cycle of a new product or service. Students study concepts, tools and systems for supporting the concurrent management of new business prospects, including the financing, engineering, marketing, producing, distributing, staffing and other aspects of managing necessary to bring an idea to market. A project, culminating in a business plan, reinforces the importance of process and systems thinking.
|
|