Mar 28, 2024  
Undergraduate/Graduate Catalog 2014-2015 
    
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COMM 341 - Public Relations Case Studies

(3 credits)
Prerequisite: COMM 226
This course addresses crucial dimensions of strategic planning and implementation of public relation programs and campaigns. Focus will be on managerial decision-making roles, strategies of communication selected, and the evaluation of the PR campaigns. Cases will be from business, government and the non-profit sector. Offered every other semester.