COMM 314 - Crisis Communication

(3 credits)
Prerequisite: COMM 226
Using a case study approach, this course focuses on how organizations and individuals manage crises – before, during and after the crisis. It emphasizes the practical application of crisis communication theory to a variety of crisis types (e.g., natural disasters, environmental, product tampering and failure, cultural and transportation crises). Students complete a crisis communication plan for an organization. Offered fall semester.