COMM 480 - Public Relations Campaigns

(3 credits)
Prerequisite: COMM 312 and COMM 337 and COMM 341
In this capstone course, students apply public relations theory and practice, conduct research and develop a strategic public relations proposal or campaign for a client. Students develop portfolio-worthy deliverables that bring value to the client, and learn necessary skills and content required to develop and implement strategic public relations campaigns. Offered annually. (Formerly COMM 392)