COMM 517 - Strategic Public Relations

(3 credits)
This course challenges students to consider the evolving roles and definitions of marketing, advertising and public relations in a digital age. The course provides students opportunities to apply their creative problem-solving skills to a variety of communication problems and to enhance their capabilities in detection of marketplace problems and opportunities, development and assessment of alternative digital integrated marketing communication strategies, and evaluation of communication strategies and tactics used to build brands and create and sustain positive relationships. Offered annually.