MGMT 507 - Foundations of Marketing

(3 credits)
This course examines the role of marketing in business strategy and planning. It covers marketing practices such as market research, environmental and competitive analysis, market segmenting and targeting, brand positioning and pricing. It also covers marketing communications including advertising, promotion, publicity and sales using both online and traditional media. Product management in new, growing, mature and declining markets, both domestically and globally is also reviewed.