MKTG 494 - Marketing Management and Strategy

(3 credits)
Prerequisite: Three of the following, which may be taken concurrently: MKTG 300, MKTG 310, MKTG 315, MKTG 330, MKTG 340, MKTG 345, MKTG 399, MKTG 420, MKTG 424; and at least 69 credit hours completed
The principles of formulating a marketing program are taught in this course. The course also demonstrates how and why marketing programs are affected by the marketing forces that bear down on the firm while remaining consistent with the needs of the target market segment. Offered spring semester. (Formerly MGMT 494)