MKTG 420 - Marketing Research

(3 credits)
Prerequisite: MKTG 200 with a minimum grade of “C-” and MKTG 345; and ECON 210 or MATH 110/110E
This course is an examination of the market research process used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their applications. Offered fall and spring semesters. (Formerly MGMT 420)