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Oct 18, 2024
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2023-2024 Undergraduate/Graduate Catalog [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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COMM 561 - Advanced Social Media Communication(3 credits)
Prerequisite: COMM 521
This course explores branded content strategies across multimedia platforms. Students will be introduced to frameworks and practices on content creation and strategy and analyzing its performance. Course work and assignments will focus on social media post writing and publishing, management and measurement tools, and creating a strategic social media plan. Offered annually.
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