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Sep 07, 2024
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2023-2024 Undergraduate/Graduate Catalog [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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COMM 314 - Crisis Communication(3 credits)
Prerequisite: COMM 226
Using a case study approach, this course focuses on how organizations and individuals manage crises – before, during and after the crisis. It emphasizes the practical application of crisis communication theory to a variety of crisis types (e.g., natural disasters, environmental, product tampering and failure, cultural and transportation crises). Students complete a crisis communication plan for an organization. Offered fall semester.
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