COMM 439 - Social Media Management

(3 credits)
Prerequisite: COMM 226 or consent of instructor
See Addenda to the 2023/2024 Catalog  for changes to this course effective Spring 2024

This course teaches students to use social media strategically. Topics include selection of appropriate platforms, effective and engaging social media content creation and management, social listening and engagement, and the creation of a digital campaign for a client or organization. Through case studies, interactive sessions and class exercises, students learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. Offered fall and spring semesters.