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Dec 22, 2024
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Undergraduate/Graduate Catalog 2023-2024 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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MGMT 312 - Introduction to Business Analytics(3 credits)
Prerequisite: ECON 210 or MATH 110
This course introduces students to the field of business analytics and its relationship to Big Data. Students learn how analytics are being used in different industries and gain experience formulating business questions that can be answered through the application of analytic methods. Students gain a basic understanding of different types of analytical tasks including description, prediction and prescription, and gain broad familiarity with commonly used techniques within each category. Students learn about the process of conducting analytics projects and gain hands-on experience applying descriptive and predictive analytics. Possible hands-on topics include graphical analysis of data, regression, market basket analysis, clustering and classification. Offered annually.
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