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Apr 19, 2026
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Undergraduate/Graduate Catalog 2023-2024 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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MKTG 340 - Business to Business Marketing(3 credits)
Prerequisite: MKTG 200
This course provides a study of contemporary market strategy techniques in business organizations. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior. Offered fall semester. (Formerly MGMT 440)
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