| |
Apr 19, 2026
|
|
|
|
|
Undergraduate/Graduate Catalog 2023-2024 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
|
MKTG 424 - Advertising(3 credits)
Prerequisite: MKTG 200 and MKTG 345
A comprehensive survey of advertising and its applications in business and society. Among the topics considered are a historical survey of advertising, regulation of advertising, buyer behavior, advertising agencies, advertising media, copy and campaign management. Offered fall and spring semesters. (Formerly MGMT 424)
|
|