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Apr 19, 2026
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Undergraduate/Graduate Catalog 2023-2024 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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MKTG 315 - Retailing(3 credits)
Prerequisite: MKTG 200
This course covers analyzing target markets, developing retail marketing mix elements, buying and pricing techniques, customer service policies and reviewing store planning techniques used by retailers. Offered fall and spring semesters. (Formerly MGMT 415)
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