MGMT 312 - Business Analytics using R

(3 credits)
Prerequisite: ECON 210 or MATH 110 or consent of instructor
See Addenda to the 2022/2023 Catalog for changes to this course effective Spring 2023

This course introduces students to the field of business analytics and its relationship to Big Data. Students learn how analytics are being used in different industries and gain experience formulating business questions that can be answered through the application of analytic methods. Students gain a basic understanding of different types of analytical tasks including description, prediction and prescription, and gain broad familiarity with commonly used techniques within each category. Students learn about the process of conducting analytics projects and gain hands-on experience applying descriptive and predictive analytics using the R programming language. Possible hands-on topics include graphical analysis of data, regression, market basket analysis, clustering and classification. Offered annually.