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May 02, 2024
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Undergraduate/Graduate Catalog 2021-2022 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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COMM 590 - Capstone I: Public Relations Agency(3 credits)
Prerequisite: Students must have completed 24-27 credits in MA in Public Relations degree; Cumulative GPA of 3.0; COMM 501; COMM 517; COMM 518; and COMM 519
The capstone course integrates and synthesizes the entire course of study of the graduate public relations program. Students demonstrate mastery of the knowledge, skills and application of core concepts and principles in public relations. Students identify a problem or opportunity for an organization, conduct primary and secondary research, and develop and present a strategic public relation plan that creatively addresses that problem or opportunity. Offered annually
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