PHED 578 - Organization and Administration for Professional Tennis Managers

(3 credits)
Prerequisite: PHED 538 and matriculation in the Professional Tennis Management Graduate Certificate program
See Addenda to the 2021/2022 Catalog   for changes to this course effective Spring 2022

This course focuses on issues in the promotion and administration of tennis facilities, tournaments and organizations. Students will consider foundational marketing and management principles with an emphasis on historical and current application of those principles to issues in the tennis industry. Students will engage with media and current literature related to the tennis industry, with an emphasis on North America. Organizational management and the planning, promotion and execution of tennis events (e.g., tournaments) are central topics of this course. Offered fall semester.