MGMT 594 - Marketing Management and Strategy

(3 credits)
Prerequisite: MGMT 507 or waiver upon acceptance
See Addenda to the 2021/2022 Catalog  for changes to this course effective Spring 2022

This course integrates the formulation of a marketing program with an organization’s overall business strategy. Students learn how and why social, economic and political forces affect the selection and success of a marketing program, and ways in which a business firm can continue to meet the needs of its market segments in the context of these forces. Offered spring semester.