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May 26, 2026
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Undergraduate/Graduate Catalog 2021-2022 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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MKTG 494 - Marketing Management and Strategy(3 credits)
Prerequisite: Three of the following, which may be taken concurrently: MKTG 345, MKTG 310, MKT 315, MKTG 420, MKTG 424, MKTG 330, MKTG 340; and at least 69 credit hours completed.
The principles of formulating a marketing program are taught in this course. The course also demonstrates how and why marketing programs are affected by the marketing forces that bear down on the firm while remaining consistent with the needs of the target market segment. Offered spring semester. (Formerly MGMT 494)
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