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May 02, 2024
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Undergraduate/Graduate Catalog 2021-2022 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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COMM 337 - Public Relations Research and Measurement(3 credits)
Prerequisite: COMM 226
Students explore academic research literature that reflects and guides theory development in the field. Students will also gain insight into the quantitative and qualitative methods of applied, basic and evaluative research used in developing and managing public relations programs.
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