May 23, 2024  
Undergraduate/Graduate Catalog 2019-2020 
Undergraduate/Graduate Catalog 2019-2020 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

COMM 439 - Social Media Management

(3 credits)
Prerequisite: COMM 226; or consent of instructor
This course teaches students to use social media strategically. Topics include selection of appropriate platforms, effective and engaging social media content creation and management, social listening and engagement, and the creation of a digital campaign for a client or organization. Through case studies, interactive sessions, and class exercises, students learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. Offered fall and spring semesters.