Apr 21, 2024  
Undergraduate/Graduate Catalog 2019-2020 
Undergraduate/Graduate Catalog 2019-2020 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

COMM 373 - Strategic Visual Communication

(3 credits)
Prerequisite: COMM 226
Students will gain insight into how visual components contribute to effective strategic communication by investigating the roles visuals play in reaching audiences and building corporate identity. Through course readings, case studies, and assignments, students will learn about the communication functions served by visual components like images, color choices, and graphic design. Offered annually.