Feb 27, 2024  
Undergraduate/Graduate Catalog 2019-2020 
    
Undergraduate/Graduate Catalog 2019-2020 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

MGMT 594 - Marketing Management and Strategy

(3 credits)
Prerequisite: MGMT 507 or waiver upon acceptance
This course integrates the formulation of a marketing program with an organization’s overall business strategy. Students learn how and why social, economic and political forces affect the selection and success of a marketing program, and ways in which a business firm can continue to meet the needs of its market segments in the context of these forces. Offered spring semester.