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Apr 23, 2024
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Undergraduate/Graduate Catalog 2019-2020 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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MGMT 494 - Marketing Management and Strategy(3 credits)
Prerequisite: Three of the following, which may be taken concurrently: MGMT 345, MGMT 410, MGMT 415, MGMT 420, MGMT 424, MGMT 430, MGMT 440; and at least 69 credit hours completed.
The principles of formulating a marketing program are taught in this course. The course also demonstrates how and why marketing programs are affected by the marketing forces that bear down on the firm while remaining consistent with the needs of the target market segment. Offered spring semester.
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