Feb 27, 2024  
Undergraduate/Graduate Catalog 2019-2020 
Undergraduate/Graduate Catalog 2019-2020 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

MGMT 440 - Business to Business Marketing

(3 credits)
Prerequisite: MGMT 200
This course provides a study of contemporary market strategy techniques in business organizations. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior. Offered fall semester.