Feb 28, 2024  
Undergraduate/Graduate Catalog 2019-2020 
    
Undergraduate/Graduate Catalog 2019-2020 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

MGMT 424 - Advertising

(3 credits)
Prerequisite: MGMT 130 and MGMT 200
A comprehensive survey of advertising and its applications in business and society. Among the topics considered are a historical survey of advertising, regulation of advertising, buyer behavior, advertising agencies, advertising media, copy and campaign management. Offered fall and spring semesters.