Feb 27, 2024  
Undergraduate/Graduate Catalog 2019-2020 
Undergraduate/Graduate Catalog 2019-2020 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.

MGMT 420 - Marketing Research

(3 credits)
Prerequisite: MGMT 130 and MGMT 200; and MATH 110/110E or ECON 210
An examination of the market research process used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their applications. Offered fall and spring semesters.