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Jul 06, 2025
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Undergraduate/Graduate Catalog 2019-2020 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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COMM 337 - Public Relations Theory and Research(3 credits)
Prerequisite: COMM 224 and COMM 226
This course examines public relations theory and research. Students will explore some of the academic research literature that reflects and guides theory development in the field. Students will also gain insight into the quantitative and qualitative methods of applied, basic and evaluative research used in developing and managing public relations programs.
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