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Dec 21, 2024
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Undergraduate/Graduate Catalog 2018-2019 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
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MGMT 201 - Sports Marketing(3 credits)
Prerequisite: MGMT 200
This course will include two themes. The first is an examination of the various aspects of the marketing of sports nationally and internationally. The second will include the practice of using sports as a promotional tool for non-sports products. Students learn that spectators and participants are consumers of sports products. Students utilize the case study method in developing alternate solutions to problems. The course design allows for ease of entry for all students in any major regardless of marketing or management experience.
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