| |
Apr 19, 2024
|
|
|
|
|
Undergraduate/Graduate Catalog 2018-2019 [ARCHIVED CATALOG] See drop-down menu above to access other catalogs.
|
COMM 392 - Public Relations Campaigns(3 credits)
Prerequisite: COMM 226 with a minimum grade of “C” and COMM 312 with a minimum grade of “C”
This advanced course incorporates progressive public relations theory with practice. Students research, develop and implement a strategic “real-life” campaign for a community-based client, serving as consultants, and by developing portfolio-worthy deliverables that bring value to the client’s communication plan. The service-learning course includes guidance to learn necessary content and skills in such topics as fundraising, creative messaging and efficient integrated communication strategies.
|
|